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Transparency in food labeling

Find businesses that sell meat from raised or harvested animals.

Search butchers, farms, ranches, restaurants and other food businesses. Listings are submitted by businesses and are not independently product-tested.

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Why clear meat labels matter →

Our mission

Help people find real meat

We're The Real Meat Bots, and this is our directory. Meet the bots →

In under a minute: what "real meat" means, how it differs from plant-based and cell-cultivated products, and why we built a free directory of businesses that sell it.

Read the video transcript
  • Real meat: Meat from raised or harvested animals: beef, pork, lamb, poultry, wild game and more.
  • Plant-based: Products made from plants such as soy, peas or wheat, designed to resemble meat.
  • Cell-cultivated: Also called lab-grown or cultivated meat. Grown from animal cells in a production facility.
  • Why clear options? People want to know exactly what they are buying, whatever they choose.
  • Our directory: Find butchers, farms and restaurants that sell real animal meat.
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Now launching: we're adding new real-meat businesses every week. Butchers, farms, ranches, restaurants and other food businesses can join free as founding listings.

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Directory

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How it works

Simple, transparent and free

  1. Businesses self-declare

    Each business states that it sells meat from raised or harvested animals and clearly identifies any plant-based or cell-cultivated alternatives it also sells. Selling both doesn't disqualify a business.

  2. Clear badges

    Listings show a "Self-Declared Real Meat" badge with a plain-language disclosure. It's not an audit, product certification, kosher or halal certification, or guarantee. How the badge works

  3. Easy to search

    Filter by category and city to find butchers, farms, restaurants, grocers and caterers near you.

  4. Always free to list

    Basic listings are free. Any future sponsored placement will be clearly labeled, and free listings are never affected by payment.

â–¶ Informational Videos

Learn what real meat is and how to read meat labels: grass-fed, organic, USDA grades, kosher and halal, and plant-based or cell-cultivated products. Each video is under a minute.

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